4 Keys to Building a Social Media Plan for Your Business Guide

Posted by Leif Martinez - April 13, 2011 - Business, How to, social media - No Comments

Are you still wearing Jordache jeans? We didn’t think so. Just like your wardrobe, the Internet also has trends. In last week’s blog post we covered the “Four keys to building a successful social media plan for your business” and provided an outline on what you should be doing. Today we would like to follow up with a detailed guide that will help you get your business’ social media game plan up to date.

    When working on a project, it’s always important to use the right tool to get the job done. Using the right outlet makes all the difference.
  • We Recommend: A Blog!

    Why : We like to think of our blog as our own little corner of the Internet; our home if you will. So we treat it that way. We design it so that the reader gets a feel for who we are, what we like, etc. Take a look at this picture of our blog. We have our Facebook stream and Twitter status displayed right on our blog page. And of course our Blog has it very own unique design that helps our visitors get a sense of our style and taste. We write in hopes that we’re being conversational, interesting and real. Always, always, invite your friends back to your home! Don’t forget to tell them to take off their shoes, stay awhile and be part of the conversation. End your blog posts in a way that asks the reader to provide feedback and when they leave a comment make sure you respond!!!

    How To: The most widely used and customizable blogging platform is WordPress. If you decide to use WordPress, you have two options. You can pay for a Self-hosted solution or a Free WordPress.com solution. Use this chart to help you decide the best fit for your business. Once you’ve decided, you can now use one of the following tutorials to help you get WordPress installed and running.


    How to install WordPress using the Free WordPress.com

    How to install WordPress using a self hosted solution. (video tutorial)

    When working on a project, it’s always important to use the right tool to get the job done. Using the right outlet makes all the difference.
  • We Recommend: A Posting Plan

    Why : If you are a fashion company and your tweets or status updates are about the hot dog you’re eating for lunch I’m sitting here scratching my head. If someone is following your business, they are interested in your product, information related to your product or your knowledge about the industry. So in the fashion company example, I’d probably be more interested in hearing about colors that are trending this season or designs currently being worked on. The information you are putting out has to be relevant to why people are following you in the first place. I would recommend and 80/20 rule when posting. 80% of it should be related to your company and 20% can be personal, but still try to make it relevant.

    How To: The article, “6 Ways to Constantly Produce Quality Blog Content” is a great read, filled with lots of information.

    General Sun Tzu said, “Every battle is won before it is ever fought.” In other words, it’s all about having a plan before you ever even enter the field. The same philosophy should be applied when using social media for your business.
    We Recommend: Defining your strategy and smart goal setting.

    Why : Have you ever heard someone say, “I’d like to lose some weight?” It sounds like a goal but where’s the strategy in it and where is the actual goal? A more focused goal would be to lose 10 pounds. The strategy would be to commit to exercising four days a week, 30 minutes at a time. Do you see the difference? Your social media strategy should have clearly defined goals and a focused strategy. The easiest way to determine if you have set a defined goal is to ask yourself if it can be measured.

    How To: Create S.M.A.R.T. goals. If you aren’t familiar with the acronym, click here. We’ve also included a link where you can get started with creating your S.M.A.R.T. goals.

    Download S.M.A.R.T. worksheet

About the Author: Leif E. Martinez

Named after Leif Ericson, Leif is the Founder and CEO of Jigsaw Social Media based out of Los Angeles, Ca. Leif has over ten years experience working in the IT industry and consulting. He brings his passion for technology and working with businesses to JSM. When he’s not discovering the latest social media tools and working on social media strategies, he can be found snowboarding in Mammoth, surfing in the Pacific or on the motocross track.

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