Five Ways Facebook’s Location Based Service Could Win Me Over
Facebook will unveil its location based service tomorrow at Facebook HQ. My curiosity is piqued because I usedGowalla for awhile and at first I loved it. I checked in everywhere! After about a month, I stopped using it. I didn’t gradually quit, I just never checked in again. Why?
Well, I couldn’t figure out where the value was for me or for the people who saw my check-ins. I check in and get virtual prizes. These virtual prizes add up to what in the real world? Nothing tangible…bragging rights maybe? I should probably mention that I’m annoyed by Farmville, Petville, Fishville…you get the idea. All of these “updates” clutter my newsfeed and in actuality, my check-ins were doing the same thing to other people’s newsfeeds. They didn’t care about where I ate lunch any more than I cared they increased their farm size.
Then Facebook announces it will have a location based service and now I’m a little hopeful. Surely, Facebook will do it better, right? So tonight, before bed, I’m praying Facebook offers the following five things with its location based service.
- 1) Make the check-in newsworthy
Nobody cares if I check in somewhere. However, they might care if the check in included a current promotion going on at the place I checked in. - 2) Customer Loyalty Program
Give me a reason not only to want to check in the first time, but to keep checking in. I want a reward for this! - 3) Who Else Is Here?
Notify me if a friend checks in within 15 minutes of my check in time. It would be cool to be able to meet up. - 4) Let Me Share My Experience
Allow me to rate the location and leave a review. - 5) Give Me A Suggestion
Allow me to rate the location and leave a review.
About the Author: My Two Cents
I have a creative, yet logical brain. Don’t understand that? I’ll explain. Have you ever played Pictionary and the person drawing keeps drawing the SAME thing and nobody is guessing it right? I’m always thinking (and yelling), “DRAW SOMETHING ELSE!” I approach life the same way…if it’s not working, it’s time to change the drawing.
P.S. My two cents is worth more than two cents.
DISCLAIMER: What I say is real and never edited by “The Man” much to his disdain. I didn’t major in English, despite my awesome way with words. I write about my love of all things social media in hopes that I can get you to love it and understand it the way I do. I’m a self-admitted social media junkie.
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